Atturo Tire Announces Partnership with the Chicago Blackhawks

2024-10-16

Atturo Tire Announces Partnership with the Chicago Blackhawks

Atturo Tire is excited to announce a new multi-year partnership with the Chicago
Blackhawks. The partnership makes Atturo an official sponsor of the Blackhawks
and features a range of promotional activities designed to engage fans both
in-stadium, on TV and across the Blackhawks’ digital platforms.  The Blackhawks boast the largest national fan
base in the NHL with over ten million fans. 



As part of this partnership, Atturo will receive
high-visibility branding on Blackhawks television broadcast digital dasher
boards and in-stadium signage during Blackhawks home games. Atturo’s presence
will be seen by the thousands of fans in attendance, as well as millions of
viewers tuning in to watch broadcasts throughout the season. Additionally,
Atturo will serve as the exclusive sponsor of the Blackhawks’ “Milestone
Moments” across social media and during in-game features, celebrating key
achievements and unforgettable moments for the team and its players.



“This partnership represents a unique opportunity for Atturo
to align with one of the NHL’s most storied franchises and engage with a
passionate fan base that shares our values of performance, toughness, and
innovation,” said Michael Mathis, President of Atturo Tire. “The Blackhawks are
an iconic brand in professional sports, and we look forward to amplifying our
message to fans in Chicago and beyond.”



The “Milestone Moments” sponsorship will be integrated into
the Blackhawks’ social media spotlighting significant player achievements, such
as a 100th goal scored, 200th point and 300th game played throughout the
season. These moments will be highlighted on platforms such as X, Instagram,
and Facebook, enhancing fan engagement and bringing Atturo closer to the
Blackhawks community.



“We are so excited to welcome Atturo Tires as a proud
partner of the Chicago Blackhawks and presenting sponsor of our Milestone
Moments,” said Matt Gray, Executive Vice President of Revenue and Strategy,
Chicago Blackhawks. “Milestone Moments highlight pivotal accomplishments in a
player's career and mark significant achievements in our storied franchise’s
history. We are thrilled to have Atturo join us in celebrating these
landmarks."



This partnership reflects Atturo’s continued focus on
growing broad brand recognition with consumers through high-impact sports
sponsorships. With a shared emphasis on building a high-performance lineup,
both Atturo Tire and the Chicago Blackhawks are poised to deliver an exciting
season for fans in 2024 and beyond.






 About the Chicago Blackhawks

Founded in 1926, the Chicago Blackhawks are one of the
“Original Six” professional ice hockey teams in the National Hockey League
(NHL) and six-time Stanley Cup Champions (1934, 1938, 1961, 2010, 2013, 2015).
Members of the Central Division in the NHL’s Western Conference, the team calls
the United Center home and practices out of Fifth Third Arena, which also
serves as a state-of-the-art community space and hub for youth hockey
development. For more information, visit www.blackhawks.com or follow the team at
@NHLBlackhawks on social media channels.