News & Events

May 3rd, 2025 - May 4th, 2025

Welcome to the inaugural Let's Ride 2025 Expo, the ultimate celebration of off and on-road motorized recreation opportunities in Wisconsin!

Jun 21st, 2025 @ 8:00 am - Jun 21st, 2025 @ 3:00 pm

This is a one-of-a-kind experience you won't want to miss—it's the highlight of the Midwest!

Jul 9th, 2025 @ 10:00 am - Jul 11th, 2025 @ 5:00 pm

LATIN TYRE & AUTO PARTS EXPO in the most important tire and auto parts shows in Latin America and the place to be if you want to grow your business in Latin America and the Caribbean!

Jul 11th, 2025 @ 10:00 am - Jul 13th, 2025 @ 3:00 pm

Come celebrate the 38th Annual Steve Shannon 4-Wheel Jamboree Summer Nationals

Aug 1st, 2025 @ 7:00 am - Aug 3rd, 2025 @ 1:00 pm

Be a part of one of the largest and most action-packed truck events in the world!