Atturo Tire Renews Partnership as the Official Tire Partner of the Professional Fighters League

Atturo Tire, a leading private brand of performance-focused tires for Light Truck, SUV, Crossover, UTV, hybrid, EV, and performance vehicles, announced the continuation of its partnership with the Professional Fighters League (PFL) for the 2026 season. In the second year of the program, Atturo continues as the Official Tire Partner of the PFL within North America, reinforcing its commitment to supporting the league’s rapidly expanding global presence.

The renewed partnership follows a successful 2025 campaign and will continue to spotlight Atturo throughout the PFL’s multiple media placements. The campaign for last year generated over three hundred million impressions for Atturo across TV broadcast, online views and social media content.

Within the PFL’s North American event schedule, Atturo will receive:

• In-arena branding for all ten PFL events held in the United States, with the first two 2026 stops in Pittsburgh and Chicago.

• Prominent broadcast presence across North American airings of PFL events on ESPN platforms.

• Continued sponsorship of the “Keys to Victory” segment, featuring analyst breakdowns prior to each bout on social media and in broadcast.

• Collaborative digital and social content distributed across PFL’s U.S.-targeted channels.

• Brand ambassador activations and integrated creative campaigns tailored specifically to the MMA audience.

Atturo Tire is also pleased to announce two official brand ambassadors for the 2026 season: PFL Welterweight Logan “Storm” Storley and PFL Bantamweight Sergio Pettis. Both athletes are accomplished champions with strong followings across North American MMA fans, extending Atturo’s visibility to a highly engaged consumer audience.

Logan “Storm” Storley — A four-time NCAA Division I All-American at the University of Minnesota and former Interim Bellator MMA Welterweight World Champion, Storley is one of the most decorated American wrestlers to compete in professional MMA. Known for his relentless pressure, elite conditioning, and championship pedigree, he is a fan favorite in his home state of South Dakota and a compelling fit for Atturo’s performance-driven brand identity. In 2026, Storley headlines PFL’s return to Sioux Falls on May 2, competing in front of a passionate local fanbase on ESPN2.

Sergio Pettis — A former Bellator MMA Bantamweight World Champion, Pettis is widely regarded as one of the most technically skilled competitors in the 135-pound division. Raised in Milwaukee, Wisconsin, he turned professional in 2013 and has built his career on polished footwork, sharp

boxing, and the composure of a champion. As one of the PFL’s top bantamweight contenders in 2026, Pettis is positioned prominently in the title picture, headlining PFL Chicago on April 11 against undefeated Mitch McKee — a high-profile matchup with national broadcast reach.

“We’re excited to extend our relationship with Atturo Tire, a brand that aligns with our dedication to innovation and performance,” said John Martin, CEO of the Professional Fighters League. “As PFL continues to expand globally — including new partnerships in France, China, Mexico, and Central America — our North American events remain a major foundation of our programming, and Atturo is a strong fit for that regional focus.”

“Atturo is proud to remain the Official Tire Partner of the PFL in North America,” said Michael Mathis, President of Atturo Tire. “The PFL’s North American fan base is passionate, fast-growing, and deeply engaged — exactly the kind of audience that resonates with our high-performance product line. We’re thrilled to continue showcasing the Atturo brand alongside the PFL’s elite athletes throughout the 2026 U.S. season.”