The Atturo AZ850DR, Atturo’s first drag radial offering was first unveiled to the public at last year’s SEMA Show in 2021. The immediate and follow-up response to this entry into the Drag Racing space was nothing short of overwhelming. Enthusiasts and Dealers alike have been patiently (or not so) waiting for a year to get their hands on one of Atturo’s most anticipated products to date, and consumers will finally get that chance in 2023! At the 2022 SEMA Show in Las Vegas, NV Atturo Tire Corp. was awarded a Global Media Award in recognition of this exciting product.
“This is the third time Atturo has been recognized by the Global Media for one of our current or upcoming products, and we are honored once again to be acknowledged for the unique offering we are bringing to the market,” said Michael Mathis, President of Atturo Tire Corp. “This is just another way Atturo distinguishes itself from other private label tire brands on the market today, but where this tire is really going to pull away from the competition is on the drag strip!”
This AZ850DR tire features a brand-new directional design with an Extra Wide Shoulder Tread, Large Center Contact Strip, and Ultra Sticky Compound. The DOT Compliant AZ850DR is engineered to complement Atturo’s current AZ850 as a rear tire on staggered fitments for popular vehicles such as the Dodge Challenger and Charger, Ford Mustang, and Chevy Camaro. The AZ850DR will have one of the largest shoulder tread sections on the market. This is the critical area of the tire to optimize grip at launch. The center tread channel takes over to maintain straight-line stability through the run. The specially formulated tread compound provides a superior grip for the street and strip.
Atturo’s market research found that of the more than 1.8 million muscle cars currently on the road today, over 44 percent of owners are likely to modify the vehicles with the most likely modification being a set of performance tires. To cater to this audience, Atturo is releasing initial size ranges for the AZ850DR lineup in 18, 19, and 20-inch rim sizes, that complement the current AZ850 in staggered fitments.
The AZ850DR is currently in production in world-class production facilities and is expected to arrive in the hands of consumers by Q1 2023.
About The Global Media Award
Now in its 18th year, the GMA program helps SEMA Show exhibitors identify business opportunities in emerging international markets and build connections that can help expand their market reach. The SEMA Global Media Awards Program recognizes that automotive personalization and customization is growing throughout the world. While the industry has strong roots in the United States, the appeal of making cars and trucks fit one’s lifestyle is universal – and growing. Exhibitors who have products that were selected in the SEMA Global Media Awards Program may discover that there is a strong interest in them outside the United States.
About Atturo Tire
Established in 2009, Atturo Tire is a tire brand dedicated to the growing Light Truck (4×4), Jeep, SUV, Crossover, SxS, and Muscle Car segments of the market. Atturo designs and distributes stylishly aggressive tires built to fit the needs – both on and off-road – of drivers around the world who embrace the freedom of the active outdoor lifestyle. Committed to continuous improvement and innovation, Atturo is the only brand in the industry solely focused on delivering tires to support your daily adventure. Atturo Tires are offered through independent distributors and dealers globally.
FOR MORE INFORMATION, contact Atturo Tire Marketing Manager Joe Gomez at 224-772-8508 and visit us online at atturo.com.