ATTURO TIRE EXPANDS THEIR MUSCLE CAR OFFERINGS WITH DEBUT OF NEW ‘AZ850DR’ DRAG RADIAL TIREPosted on November 1, 2021
ATTURO TIRE EXPANDS THEIR MUSCLE CAR OFFERINGS
WITH DEBUT OF NEW ‘AZ850DR’ DRAG RADIAL TIRE
All New Drag Radial Will Allow Atturo Customers to Take Their Drag Strip Performance to The Next Level
(LAS VEGAS) – Atturo Tire is Ready to Hit the Drag Strip
Known for manufacturing top-quality off-road and high-performance tires for Light Trucks, Jeeps, SUVs, Crossovers, and Muscle Cars, Atturo today announced its expansion into the American Muscle Car market with the ‘AZ850DR’, Atturo’s first Drag Radial Tire.
This all-new tire features a brand-new directional design with an Extra Wide Shoulder Tread, Large Center Contact Strip and Ultra Sticky Compound. The DOT Compliant AZ850DR is engineered to complement Atturo’s current AZ850 as a rear tire on staggered fitments for popular vehicles such as the Dodge Challenger and Charger, Ford Mustang, and Chevy Camaro. The AZ850DR will have one of the largest shoulder tread sections on the market. This is the critical area of the tire to optimize grip at launch. The center tread channel takes over to maintain straight line stability through the run. The specially formulated tread compound provides superior grip for the street and strip.
The AZ850DR is on display at the two Atturo booths at SEMA, as well as being featured in the New Product Showcase.
“From the beginning, the Atturo brand has always been about three things,” said Atturo Tire President, Michael Mathis, “First, it’s about performance. Whatever market we’re in we want to make sure that our products perform the best. Second, we cater towards enthusiast markets. We look for segments where people really love their vehicles and want to do exciting things with their tires. And third, we focus on delivering value.”
Owners of modern muscle cars discovered the huge performance gains the AZ850 offered over their original equipment tires and embraced the product line. In Atturo’s drag strip testing, we found the AZ850 to be faster than the all-season and the optional summer original equipment tires on a Challenger Hellcat. The AZ850 also outperformed other popular aftermarket tires costing much more than an Atturo. The AZ850 offered the fastest value in muscle car tires. After seeing the success of the AZ850 in the muscle car market, Atturo recognized that a Drag Radial was a natural fit for its brand.
“People who own muscle cars, whether it’s a Challenger, Charger, Mustang or Camaro, are enthusiasts about their vehicle,” Mathis explains. “One thing they loved about Atturo is that we were delivering great value compared to the overpriced original equipment tires that they normally had on their vehicles. And we found the muscle car market to be like the Jeep segment – both are full of enthusiasts who love their vehicle and are highly likely to modify it.”
Atturo’s market research found that of the more than 1.8 million muscle cars currently on the road today, over 44 percent of owners are likely to modify the vehicles with the most likely modification being a set of performance tires. To cater to this audience, Atturo is releasing initial size ranges for the AZ850DR lineup in 18, 19, and 20-inch rim sizes, that complement the current AZ850 in staggered fitments.
The AZ850DR will enter production in early 2022 and reach dealers in time for spring drag racing.
Visit Atturo Tire at the 2021 SEMA Show:
Lower South Hall – 45087
Silver Lot - 81070
About Atturo Tire
Established in 2009, Atturo Tire is a tire brand dedicated to the growing Light Truck (4x4), Jeep, SUV, Crossover, and Muscle Car segments of the market. Atturo designs and distributes stylishly aggressive tires built to fit the needs – both on and off-road – of drivers around the world who embrace the freedom of the active outdoor lifestyle. Committed to continuous improvement and innovation, Atturo is the only brand in the industry solely focused on delivering tires to support your daily adventure.
FOR MORE INFORMATION, contact Atturo Tire Marketing Manager Joe Gomez at 224-772-8508 and visit us online at atturo.com.